The Alzheimer’s Association – Western Carolina Chapter has earned the No. 9 spot in the nation for the Alzheimer’s Association 2025 Top Fundraising Chapters for The Longest Day (now known as Do What You Love to End ALZ ) AND No. 3 nationally for combined fundraising with the Eastern North Carolina Chapter.
The Western Carolina Chapter has earned this Top 10 ranking four years in a row!
More than 320 participants from both chapters in North Carolina raised a record breaking $502,536 for critical research, risk reduction and early detection, and quality care and support. Rankings are earned by overall campaign revenue from all 75 Alzheimer’s Association chapters nationwide.


“I’m so proud of this accomplishment and grateful for all of our wonderful participants who help our chapter consistently rank nationally,” said Katherine Lambert, CEO of the Alzheimer’s Association – Western Carolina Chapter. “Thank you to our participants, volunteers, staff and the entire North Carolina community who always go above and beyond to make this campaign a success and most importantly, raise critical funds to reach our mission to #ENDALZ.”
“Year after year, our community continues to show what’s possible when passion meets purpose,” said Kelly Klotz, committee chair of the 2025 campaign in North Carolina. “Earning a Top 10 national ranking for the fourth consecutive year is a testament to the creativity and commitment of every participant. These funds are not just numbers – they represent hope, progress, and the promise of a future without Alzheimer’s. Thank you to everyone who joined us in doing what you love to help end this disease.”
We can’t thank you enough, North Carolina, for your support of Do What You Love to End ALZ in 2025. Looking forward to continuing this success in 2026!
We are thrilled to build on the success of The Longest Day, our signature Do-It-Yourself fundraising event, with a fresh name — Do What You Love to End ALZ — and new resources that empower our participants to thrive. The new name captures what makes the event so powerful — its flexibility, personalization and the emotional connection that draws people to their passion. It’s simple, clear and easy to share — all while staying true to the spirit of the original event.
There are now treatments that can slow disease progression for people in the early stages of Alzheimer’s. While this is a tremendous step forward, our work is far from done. We will not rest until everyone living with Alzheimer’s — at any stage — can get the treatment, care and support they need and deserve.
So select an activity, pick a date and fundraise for a future without Alzheimer’s and all other dementia.
