April Showers to Help The Longest Day “Flower”

You’re invited to grow your support in the fight against Alzheimer’s this spring by registering for The Longest Day and making your participation perennial! 

For a limited time, we will send you an Alzheimer’s Association branded umbrella if you register for The Longest Day 2021 and complete three actions in your participant center. This special opportunity is only available through the end of April, so we encourage you to register and get started today to ensure you’re prepared for any showers that may come your way! 

Click here to register to begin the challenge and reserve your purple umbrella that is sure to inspire awareness on even the rainiest of days. 

To earn your umbrella, register and complete three of the options below in your Participant Center by April 30:

  • Customize your webpage with a personal photo or story.
  • Make a self-donation of any amount to your fundraising efforts.
  • Get social and launch a Facebook fundraiser. For step-by-step instructions to setup your Facebook fundraiser, click here to watch a short video or check out this how-to document.
  • Send a fundraising email to your contacts using the pre-made templates.

Your participation in The Longest Day is essential to raising much needed awareness and critical funds to advance the care, support and research efforts of the Alzheimer’s Association. We hope you’ll register today for The Longest Day and get started on this challenge as you use your creativity and passion for your own event to #ENDALZ!


WE ALL HAVE A REASON SHINE A LIGHT ON THE FIGHT FOR A WORLD WITHOUT ALZHEIMER’S DISEASE. Start planning your own The Longest Day Fundraiser today.

The day with the most light is the day we fight! On The Longest Day, thousands of participants from across the world will come together to fight the darkness of Alzheimer’s through an activity of their choice. Together, they will use their creativity and passion to raise funds and awareness for the care, support and research efforts of the Alzheimer’s Association®. Whether participating at home, online or in-person, we have plenty of fun ideas to engage family and friends in The Longest Day. Join the fun today!

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